Athletic apparel icon and world-renowned name, Nike is trying on a different running shoe on for size. Adding a brand-new line of plus-sized athletic wear to their workout worthy collections, the brand is gaining momentum … all the while outfitting women in cute designs, affordable options, and a level of self-confidence that’s out of this world.
As inventors of the iconic ‘swoosh’ symbol, Nike is at it again!
Releasing quite possibly their most ingenious idea yet, the brand had a few encouraging words to say.
“Nike recognizes that women are stronger, bolder, and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is.”
Encouraging the idea of body positivity and diversity in the market, the sports apparel company is promoting the same ideals in the athletic industry.
We’re definitely on board!
Nike’s designs go beyond the baggy shirts, muted tones, and limited sizing options the plus size industry is all too familiar with (thank goodness).
Instead, they’re crafting one-of-a-kind legging in a spectrum of colors, lengths, and fits.
Between all the sports bras, leggings, yoga pants, shirts, tanks, and zip-ups, Nike’s first-run goes up to a 3X and is a breath of fresh air.
“Of course, every item is hand-stiched with Nike’s signature level of comfort.
Nike Women’s plus size clothing provides the style and performance for your favorite ways to move,” the brand said in a statement.
The comment was actually in response to ongoing customer complaints.
Frankly, women around the world were disappointed in the lack of diversity in Nike’s sizing spectrum.
They asked, and the brand absolutely delivered!
Currently online and gracing the shelves in stores are over 40 different color combinations and styling options,
Clothing the avid runner, three-day-a-week yogi, and every female form in between, Nike’s new line gets a plus-sized stamp of approval.
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