McDonald’s announced it will be getting a makeover. The recently revealed changes aren’t related to the world-famous chain’s food, but rather, the uniforms, and people took to social media to make it clear that they are not fans of the new look.
The corporation hired the talents of celebrity designers Waraire Boswell and Bindu Rivas- who are credited for dressing just about every high-profile celeb from Ryan Gosling to Will Smith- to create the looks.
The design can be described as utilitarian gray and black garb ranging from collared polos to simple t-shirts.
However, the big name celebrities behind the designs aren’t enough to win over people nation-wide.
Fortune reported that McDonald’s performed a survey internally to find that around 70% of their employees are happy with the new uniforms, while 30% are not.
This does not mention the reaction of the general public, who took to social media to denounce the new direction taken by the company.
Users on Twitter likened the design to those which can be seen in a “dystopian universe,” with mention of the uniforms seen on the Death Star from Star Wars, or the forced contestants in the Hunger Games.
Despite backlash, McDonald’s portrayed their pride in the uniforms. “Our new collections focus on comfort, fit, functionality and contemporary professionalism, delivering a uniform that crew and managers will feel comfortable to work in and proud to wear,” said Jez Langhorn, the senior HR director for McDonald’s in a recent press release.
In fact, the company said that the uniforms were made to be so comfortable and stylish that employees would be able to continue wearing them in “social environments” after work.
Again, the internet took to Twitter to disagree, with one user writing: “McDonald’s uniforms have a distinct labor camp vibe.”
The new gear is going to be rolling out to 14,000 restaurants and over 850,000 McDonald’s employees throughout the next month.