20 Famous Logos With Hidden Messages You Never Would Have Noticed

These logo designers are next-level clever.

It is the number one goal of every marketing department to ensure their brand is easily distinguishable by their logo. This logo also needs to conveys a certain message to the consumer, all within a couple of fleeting seconds. 

Take a look at some of the logos you have undoubtedly seen, and hear why experts think they are so effective.

1. McDonald’s

© McDonald’s

Of course, first and foremost, the “M” logo stands for McDonald’s. BUT, according to design consultant and psychologist Louis Cheskin, the curved M could also represent a pair of round, nourishing breasts. For this reason, in the 1960s, McDonald’s considered moving away from the logo, but Cheskin successfully convinced the company to keep it for its Freudian symbolism.

2. FedEx

© FedEx

Have you ever noticed that the white space in between the orange letters “E” and “X” forms an arrow? This isn’t an accident. The subtle use of the arrow is meant to symbolize speed and accuracy, which are the two guiding principles of the company.

3. Greenlabs

© The Green Labs

In this logo, the crown of the tree is represented by a brain to emphasize the intelligence behind the Greenlabs brand. Using the colour green also creatives a seamless connection to the company’s name.

4. Hope for African Children Initiative

© Hope for African Children Initiative

This is a very clever logo as it tells a clear story visually. If you look closely, you can see both the outline of the African continent and the image of a child looking up to an adult, with the inference that they are now being cared for.

5. Milwaukee Brewers

© Milwaukee Brewers

If you didn’t know who the Milwaukee Brewers were, the baseball glove made up of their initials tells the story of the Wisconsin-based professional baseball team in one glance.